If swag brings so much joy, why are some companies so stingy when it comes to sharing it with their employees? The cost of swag usually goes down when the number of items ordered increases. Obviously the cost is minimal relative to the cost of replacing an employee. I am going to speak for myself here…I’m not saying that I would stay with a company because they gave me a water bottle with the company logo on it, but when I regularly get things like that it begins to make me feel like I belong.
Swag, also known as the tacky toys and office trinkets with company logos that get peddled at conferences like passing without one could jeopardize your career. No, it doesn’t matter that your company already has an insurance carrier or that those decisions are made at the corporate office on the other side of the country. You want that ink pen/highlighter/sticky note flag combo and you’re going to take it! Gathering swag can best be described as Halloween for grown-ups. Tables of people can often be seen comparing loot and making swaps with their cohorts. It really takes very little to make us feel like we have a treasure chest of goodies.
Using swag can create employee loyalty in addition to reminding them of your company’s mission and values. Companies often use swag at conferences and conventions to get new customers and remind them of the services we can offer but what if that same swag could increase your employee loyalty resulting in decreased turnover and increased job satisfaction?
The feeling of belonging can be shared in using swag as prizes for productivity and attendance, creating welcome kits for new hires and as holiday gifts. Use it as a way to keep your company’s mission and vision right in front of your employees on mouse pads, calendars and such. Being stingy with the swag will not get you that gazillion dollar contract but more importantly it will not remind your employees about how much you care.
So, that’s it. Get off your tush and give out the swag, give it out generously so your employees feel like they belong to a team, Your Team!
Editors note: Becci Cantrell, PHR is an HR professional specializing in training and development and public speaking. She writes, edits and publishes technical training manuals, policies and soft skills programs. Her training experience includes classroom, web based and computer formats. The same passion and creativity used to create training materials spills over into hobbies including scrapbooking and photography.
















